Per
Engagement rate
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Next stepAverage view duration calculatorAVD and retention from your numbers
Numbers grow with better videos. I edit for retention, so viewers stay longer and come back.
Start a videoHow to use the engagement rate calculator
- Enter the video’s numbersViews, likes, comments and shares from Studio.
- Choose the basePer view is standard; per subscriber is often used by sponsors.
- CompareAgainst your other videos more than against other channels.
Questions
What is a good engagement rate on YouTube?
Around 3–6% of views is healthy for long-form. Shorts often show lower rates because views are counted so easily.
How is engagement rate calculated?
(Likes + comments + shares) ÷ views × 100.
Does engagement affect the algorithm?
Indirectly. YouTube says satisfaction and watch behaviour matter most; engagement is one signal of satisfaction.