Niche
Placement
Suggested price range
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Starting points from common creator-economy rates; adjust for your audience’s country and how well past sponsors converted.
Next stepEngagement rate calculatorLikes, comments and shares per view
Numbers grow with better videos. I edit for retention, so viewers stay longer and come back.
Start a videoHow to use the sponsorship rate calculator
- Enter your average viewsViews in the first 30 days, averaged over recent videos.
- Pick niche and placementIntegrations are the standard; dedicated videos cost more.
- Use it as your floorStart at the top of the range and negotiate down.
Questions
How much should a YouTuber charge for a sponsorship?
Commonly $15–$50 per 1,000 expected views for a 60–90 second integration, depending on niche. A video averaging 20,000 views might charge $400–$1,000.
Should I charge per subscriber?
Charge by views. Sponsors care about who actually sees the segment.
What about usage rights?
If the sponsor wants to use your segment in their own ads, charge extra, typically 20–50%.