Calculate
Studio shows this as “monetized playbacks”.
RPM
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Next stepYouTube money calculatorEstimate what a channel earns from ads
Numbers grow with better videos. I edit for retention, so viewers stay longer and come back.
Start a videoHow to use the RPM & CPM calculator
- Pick what to calculateRPM, RPM from a CPM, or revenue.
- Enter your numbersCopy them from YouTube Studio → Analytics → Revenue.
- CompareTrack RPM month to month; it moves with season and audience.
Questions
What is a good RPM on YouTube?
Anything above $5 is solid for most niches. Finance, software and business channels often see $10 or more.
How do I turn CPM into RPM?
RPM ≈ CPM × share of views that showed ads × 0.55 (your share). A $12 CPM with ads on 55% of views gives about $3.60 RPM.
Does RPM include Premium and memberships?
Yes. YouTube’s RPM counts all revenue sources divided by all views.